Premium Yachting
Shipyards, brokers, dealer networks, marinas: the commercial side of premium yachting. The buyer journey is human, the lead times are long, the channel matters, and the engineering culture rewards seriousness. We've found a home in it.
Who we work with
The work looks different for each, but the commercial-engine shape is the same. Long cycle, premium buyer, dealer/broker dependency, founder-built sales motion that needs to scale.
Yard
Build-side businesses with order books and dealer networks. The commercial layer often lags the engineering. We close that gap.
Channel
Multi-region channel businesses where lead handovers, pipeline visibility, and partner accountability decide the year.
Operator
Premium operating businesses where commercial discipline shows up in occupancy, ancillary revenue, and tenant lifetime.
What we see
The dealer network
"We have fourteen dealers. Nobody owns the channel. Every quarter, we re-discover the same five issues."
Multi-country dealer reality with no single owner internally; lead handovers patchy; pipeline visibility partial; the partner agreements written for a smaller business than the one that exists now.
Our angle: name the channel owner, set up the handovers so they're measured, write the partner accountability that survives a quarter.
Response time
"Inbound from the show is hot for forty-eight hours. By Tuesday the leads are cold and nobody remembers who called who."
Premium-buyer behaviour rewards fast, senior, contextual response. Founder-built sales motions struggle to scale that without losing the touch.
Our angle: a response-time promise we measure and keep, with the handovers set up and measured, without turning the team into a call centre.
Founder bottleneck
"Every serious deal still comes through me. I can't be the brand and the closer and the channel manager forever."
The founder is the relationship; the founder is the credibility; the founder is the brand. Letting any of that go is a strategy decision, not a delegation decision.
Our angle: a clear hand-off plan, executed in sequence, that keeps the founder in the relationships that matter and out of the ones that don't.
How we work in yachting
The same three phases (Diagnose, Install, Operate) applied to yachting commercial reality. Every engagement starts with the same first move: a half-hour conversation to find out which phase you're actually in.
A defensible read on the yard's, brokerage's, or marina's commercial reality: leak map, channel health, response data, founder dependency, in numbers.
Snapshot · Commercial Audit
The commercial operating system, built around how yachting actually works (pipeline, partner channel, lead response, reporting), live within ninety days.
90-Day Sprint
We stay long enough that the system keeps compounding: senior commercial seat, AI implementation layer, or both, depending on where the gap is.
Agent OS · Fractional
Yachting · talk
Half an hour with one of us. No pitch. We listen, we ask, we tell you on the call whether what you need is something we do, something you can do alone, or something we'd send you elsewhere for.
